My be im not target audience but from website i didnt get any idea on 1) what this thing actually does? 2) why exactly am i gonna need one? What’s the value.

My be im not target audience but from website i didnt get any idea on 1) what this thing actually does? 2) why exactly am i gonna need one? What’s the value. 3) why exactly should i forget Excel? So on the surface it doesn’t feel like a painkiller product, that just lacks marketing power. More like “I didn’t want to waste time learning other solutions so just created yet another one mine, with blackjack and hookers”. If there’s a strong value inside the product- you should put 100% effort to make this value clear from the first page of website through to uninstall/unsubscribe screen. And yes, best way to do that is to try make 100 sales personally before even bothering with marketing stuff.