Thanks everyone for the great advice. So far what I take away from this is: 1. People who do download the app are completely lost. This is a major screw up tha

Thanks everyone for the great advice. So far what I take away from this is: 1. People who do download the app are completely lost. This is a major screw up that needs to be addressed asap. 2. I am not very good at marketing. Getting a cofounder who is would be a simpler way forward. Otherwise I need to crank up my skills there, or pay people to do this. 3. Changing the website to specifically target CEOs/CFOs produced strong reactions. This was intentionally bold. Not sure what to do with this. 4. I need to at least give people a comparison to other tools in the field. 5. Be more aggressive in chasing potential customers. Paid ads, linkedin campaigns and other user acquisition mechanisms work.