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You are targeting CEO/CTOs. You need to have conversations with them. It'll be impossible to reach those at large companies, but maybe you can find smaller comp
by xrd 6y ago
You are targeting CEO/CTOs. You need to have conversations with them. It'll be impossible to reach those at large companies, but maybe you can find smaller companies and get their feedback.
ALL the other things are wasted effort until you have that feedback. And, this is a ton of work, you'll need to improve your skills in reaching out to people, selling them on why even having a meeting is good for them, then sell them in the meeting, then figure out a way to get past the fear of closing them in that meeting.
Those are transformative skills to have.
You'll probably need a coach to get you past all your blind spots. Its worth it to do that. Or, at least get yourself into a mentorship group with real concrete goals and people that will ask hard questions of you and hold you to your answers.
- aborowie 6y agoAgree, I think a better process might be - interview 40 users over zoom, gain insights, test assumptions, create hypotheses - create sketch of product, wireframe or prototype and get feedback from 60 users on a site like UserTesting.com that produces granular insights - hone in on problem space, understand user pain points through research instead of guessing in a vacuum
- randomsearch 6y agotwo thirds down the page until I came across this comment. > You need to have conversations with them. This, a million times this. Stop building and start talking.