The current site is not very informative. Copywriting is hard. Fortunately, your own rewording from one of the comments here is much better at explaining the to

The current site is not very informative. Copywriting is hard. Fortunately, your own rewording from one of the comments here is much better at explaining the tool: 'It’s a “Rapid application development” tool, targeting developers who create internal apps'. Now I get it. Many developers build many internal apps every day. They want to do it rapidly. Now hire a technical writer to help you write this story. It's Ok to namedrop as it will help with postitioning of your product against more famous tools: "Hassle-free Excel" "Dirt-cheap Tableau" "Salesforce on JavaScript" The other thing that's missing is an example of the tool in action in the form of a short video/gif or a small case study. First fix your site then try to get more visitors to it otherwise they'll bounce like crazy (leaky bucket).