It seems like they at least created the recipe at first, so it's not just 100% marketing. > Austrian entrepreneur Dietrich Mateschitz was inspired by an existi

It seems like they at least created the recipe at first, so it's not just 100% marketing. > Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. [1] [1] https://en.m.wikipedia.org/wiki/Red_Bull https://en.m.wikipedia.org/wiki/Red_Bull