That works just fine today. Type the name into your address bar and it will either go right there, or google it for you. Technology has made this move by ICANN

That works just fine today. Type the name into your address bar and it will either go right there, or google it for you. Technology has made this move by ICANN obsolete. However the big problem is if you're a large company you HAVE to protect your trademark, so you'll have to register these other domains anyway - meaning it's just a pure money grab from ICANN.