Pretty amazing to get $15m for a site not even out of beta... I don't see the point of Rupture. A social network for gamers, linking their real life identitie

Pretty amazing to get $15m for a site not even out of beta... I don't see the point of Rupture. A social network for gamers, linking their real life identities to their game identities and keeping all their friends up to do date on their latest achievements in game? (I'm not sure whether most gamers want to link their RL identities closely to their game identities; imagine applying for a job and having a Rupture profile come up in the top 10 google hits on your name...) It seems vulnerable to being muscled out by improved networking within games; witness the example of Rupture itself, where its first beta implemented extensive integration with Blizzard's World of Warcraft, including creating profiles of players' equipment. Then Blizzard launched its own Armory, forcing Rupture to reconsider, leading to the design we see today, where Rupture serves as a "gaming aggregator and friend network," collecting Xbox Live feeds and Armory profiles, keeping track of changes, and alerting your friends. All that said, congratulations to Mr. Fanning on the sale.