I'm pretty sure Italy requires a company to register to an official list before being able to put a personalized sender ID in your SMS communications. I'm not s

I'm pretty sure Italy requires a company to register to an official list before being able to put a personalized sender ID in your SMS communications. I'm not sure about the inner workings but seems far from "whatever you want". I kinda assumed this was a widespread modus operandi, apparently it's not?