I read all of your site and checked out Observable as well. In spite of that I still can't succinctly answer the following: Who is the target market? What ur

I read all of your site and checked out Observable as well. In spite of that I still can't succinctly answer the following: Who is the target market? What urgent, important problem does it solve? You claim "Jig makes writing business apps faster than ever before." But I can't find any compelling evidence to backup that claim. Sales and marketing are harder than it appears. If you haven't done it before then your best bet is to find a co-founder who has the sales and marketing skills and experience that you lack. Of course, they would need to have the knowledge of your target market's needs and motivations. They should also be able to help you improve the website and the product examples.