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It looks like you're targeting a very specific niche. I don't think you can just assume your target audience is going to seek this one out. You'll have to be ac
by Jeremy1026 6y ago
It looks like you're targeting a very specific niche. I don't think you can just assume your target audience is going to seek this one out. You'll have to be active in getting in contact with your potential users and help them see the value you are providing to drive early adoption.
- d--b 6y agoYes, this was what I realized too. What do you think the best way of doing this is though? I need to 1. find potential users 2. Get in touch with them 3. Convince them that a half baked product will eventually solve their problems. Going one on one seems easy but with limited reach, while “trying to build an audience” seems hard but with more upside.
- dyeje 6y agoDo both. Building an audience takes time, you're not going to see much fruit from that labor for a while.
- edmundsauto 6y ago1 + 2 are the same. It’s possible they won’t respond. Treat that as the end of the loop iteration; change tactics and try again. What appeals to you about your MVP is likely not what will appeal to your target market, unless they are you. In which case, you should know where they hang out! Marketing and value prop refinement is hard. You have to nail it, and nail how you talk about it. 80% won’t cut it - spend the time to refine by putting it out there.