The writing on the wall has been there for a while. It's not just about making more money. These companies have executives that need to show that they're creat

The writing on the wall has been there for a while. It's not just about making more money. These companies have executives that need to show that they're creating a streaming service to increase their shareholder value. Hell, even if the service fails and they lose money, the executives don't care - that's what golden parachutes are for. Now that netflix has shown the model works, companies aren't going to be happy sitting back even if they would make more money just selling streaming rights to their shows instead of creating their own service. It's all about maybe, maybe they can pull it off and make more money. That alone is enough to cause this fragmentation to be inevitable.