> According to a study by the consultancy company Ampere Analysis published today by The Wrap, Netflix market share went from 29% at the beginning of last year

> According to a study by the consultancy company Ampere Analysis published today by The Wrap, Netflix market share went from 29% at the beginning of last year to 20% now. A study by a company I've never heard of published in a publication I've never heard of says that Netflix lost 'market share'. This information is so vague as to be useless. How are they measuring market share? How do they count users like me who are technically subscribed to at least 3 of the services they cite (I'm subscribed to Netflix, Prime, and AppleTV. The latter two I got for free from buying other services, and almost never use.) Do hours watched count? or money spent (my amazon subscription is half the price of my netflix one and I only use it for prime shipping, and my apple one was free because I bought a phone)?