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The fact that the metric here is "Market Share" tells me that this is most likely a big nothing burger. Market Share makes sense if you're talking about retail
by MSM 5y ago
The fact that the metric here is "Market Share" tells me that this is most likely a big nothing burger.
Market Share makes sense if you're talking about retail, or browsers.. but a static recurring payment? Why would Netflix care if a customer decides to also pick up another streaming service, effectively cutting their market share in half, while they keep full revenue.
There's a dozen+ streaming services out there that people have picked up, but in my personal experience, very few, if any, people I know have cancelled Netflix- they're just spending more and more money on streaming as time goes on.
- cgrubb 5y agoLogged in to say this. Market share is a confusing stat when customers don't exclusively use one service. Netflix is still adding subscriptions at a good rate. https://www.businessofapps.com/data/netflix-statistics/ https://www.businessofapps.com/data/netflix-statistics/
- tartoran 5y agoBut Netflix is also losing subs. Their catalog is quite dismal beside a few blockbusters and they know it. Hope this trend reverses and they come on top
- khc 5y agopeople's time is not unlimited. If a customer uses multiple services, it increases the chance that they may drop netflix. I know people who have kids and signed up for disney+, and then a few months later dropped netflix because they don't have time for both.
- fiddlerwoaroof 5y agoThe really annoying thing is that the content is being split up between “channels” again. It was probably inevitable, but it’s annoying that I have to sign up for Disney’s service to see movies from the studios Disney has acquired.
- BurningFrog 5y agoI think - and certainly hope - that 2020 was a uniquely activer TV watching year, because of the pandemic. Once we get out of the house, I expect the TV streaming market to contract.
- ffggvv 5y agobecause people can’t afford a dozen different services. the story might be a bit overblown but it is significant that netflix went from a near monopoly to one of many services. personally i’d consider cancelling them if i wasn’t using a shared account from someone else
- pasttense01 5y agoWell if someone could afford the traditional full cable package with the premium channels--and then cut the cord they could afford several different streaming services.