Companies do dumb stuff to their branding ALL the time. See the Wix article where they shoot themselves in their own foot. (https://news.ycombinator.com/item?id

Companies do dumb stuff to their branding ALL the time. See the Wix article where they shoot themselves in their own foot. (https://news.ycombinator.com/item?id=26728471 https://news.ycombinator.com/item?id=26728471) I am NOT saying Twitch is doing a good job. But it is the company's platform, not society's, and they can do whatever stupid thing they want with it.