it's not so much that it's contradictory, but rather dishonest. One example is that a lot of athletes hawking supplements are actually taking exogenous hormone

it's not so much that it's contradictory, but rather dishonest. One example is that a lot of athletes hawking supplements are actually taking exogenous hormones and androgenic anabolic steroids and fail to mention this. Also, it's in the interest of the online fitness community to make their advice as complex and complicated as possible as is re-entrenches their "expert" position while the truth tends to be much simpler, as your parent comment alluded to