while i agree google and facebook have certainly peed in the pool, that strikes me as overly cynical, simply through recognizing that only a fringe few actually

while i agree google and facebook have certainly peed in the pool, that strikes me as overly cynical, simply through recognizing that only a fringe few actually radicalize or become helplessly paranoid in that way in practice. most people, whether they rationalize it or not, are cognizant that we live in the grey gradient of trust for various companies and brands. the vector field is all sorts of wacky and inscrutible, but maybe we can point a few of those vectors in the right direction and some folks will happily slide down it to better (but perhaps not perfect) safety and privacy.