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> This causes problems for platforms like Shopify or marketplaces like Alibaba or eBay that may have multiple sellers trying to run ads on a domain and competin

> This causes problems for platforms like Shopify or marketplaces like Alibaba or eBay that may have multiple sellers trying to run ads on a domain and competing for the same small pool of entropy. This is essentially https://github.com/privacycg/private-click-measurement/issues/60 https://github.com/privacycg/private-click-measurement/issue.... Effectively it boils down to, "how can you distinguish the seller from the website owner?", if you want to give both seller and website owner entropy.

3np 6y ago
> One thing that will not change is the existence of small businesses; in particular, small merchants who do not have their own eTLD+1 registered. Registering an eTLD+1, and hosting a website specific to a your business is a pretty high bar to demand of all businesses. Benjamin savage is with FB I assume...? Registering a domain name should be table stakes if you want to run a business and have ad tracking with increased entropy online. Is it reasonable to deny access to individuals without a phone number but unreasonable to give less ad tracking entropy to businesses without their own domain? Something about mosquitoes and camels there, no? If a business cares more than 10$/year, registering a domain is a nobrainer. “Small businesses” are just being pawns in the chess game here - I’m yet to see an legit “small business” owner who cares or thinks this is an actual issue