I tend to agree with the commentors saying that culture is secondary to business reality. Most startups and even a lot of established companies have a nebulous

I tend to agree with the commentors saying that culture is secondary to business reality. Most startups and even a lot of established companies have a nebulous and weak business model; success or growth is not assured. Culture moves the deck chairs into different patterns but the odds are still that the ship goes down. People who want culture to drive growth are misguided.