This just seems like a bizarre and weird ad concept. And I totally don’t understand the point of sending WordPress influencers headphones — seems like a weird R

This just seems like a bizarre and weird ad concept. And I totally don’t understand the point of sending WordPress influencers headphones — seems like a weird ROI to try to get them to post links to ads, when they could’ve just bought targeted advertising on Twitter, FB, Google. I don’t get it. And the ad itself didn’t really make sense to me either. There are plenty of ways to make an ad that makes fun of WordPress — I recently had to help a friend who hasn’t used it in a few years adjust to Gutenberg (which is a constantly moving target) and it was not fun. The way full-site editing works right now is a mess compared to the other hosted solutions (Squarespace, Webflow, etc.) and the need to try to find plugins that do what you want them to do, but aren’t constantly spamming you you for upsells in the settings is another issue. Not to mention the ways you can ding WordPress over perceived bloat (even though that is arguably a host thing more than anything else). But this ad did none of that. Moreover, I’m not super sure who then think their audience is. Is this supposed to be for web developers who build on WordPress (which is who they targeted with the headphones), or regular users who want an easy way to build a website? Because those are two different audiences. The first audience wouldn’t use Wix anyway — there’s a strong Shopify customization market and you could definitely build a business customizing Squarespace for people, but I can’t think of any web developer or consultancy that would want to use Wix as the platform for clients. I would never in a million years recommend Wix to a client (if I were still consulting) or even to a family member. The stuff isn’t that good and as Matt said in his post, you can’t get your stuff out of it. It’s trapped in Wix forever. But if the intended audience is normies who want an easy way to build a website, well, those people aren’t following WordPress influencers, reading Hacker News, or knowledgeable about who Matt Mullenwegg is. So again, who is this even for? Big fail for me.