There's different things to "not care" about. It sounds like you're thinking "I don't care" means they don't care about the quality of their work output, which

There's different things to "not care" about. It sounds like you're thinking "I don't care" means they don't care about the quality of their work output, which I agree is not good. But the original question I think is saying "I don't care about the big picture, the product's 'strategic goals'". Which in my opinion is totally reasonable. If you hire a stonemason to build a wall in your garden, you don't expect (or even want) them to give a toss about your designs for the herb beds. Of course there's a difference between full time employment and a one-off craft job. But why does a programmer need to care about the product as a whole? The product people certainly don't care about the quality of the source code itself (just the results it gives).