4 ms·

Pretty much all Shopify shops have their own domains, only a minority drive traffic to their .myshopify.com subdomain

by tekstar 6y ago

bredren 6y ago
I was a bit surprised that a shopify biz that could not be bothered to use its own domain would be very concerned about monitoring ad performance. Seems someone would first effect to have a better branded site. As in, a decent TLD. And that if anything, this is a kick in the pants of an ecommerce site to get its own domain(s) to deal with this. Do I have that right?
- simlevesque 6y ago
  Well, I could own google.myshopify.com and be happy with it but have no way to buy the .com
  - Macha 6y ago
    Just suck it up and buy google-calculatorstore.com or whatever - if you're happy with the myshopify domain you clearly don't care _that_ much. Of course, that specific example, since Google is trademarked and well known might get you on the wrong end of Shopify's ToS or a UDRP request either way.
- 43920 6y ago
  There's probably a decent number of sites that get most/all of their traffic from impulse purchases off of Facebook ads, and who have no actual branding. Obviously they should go ahead and just get a domain name, but they likely haven't had any reason to care up until this point either.
- cblconfederate 6y ago
  Maybe shopify domains have better SEO than randomwebsite.com
  - bredren 6y ago
    This is a good point. It looks like google treats subdomains as internal links to the main domain. No idea if they treat myshopify.com this way. FWIW, it looks like a 301 to a new domain should transfer the seo juice. If the site is valuable, a new domain should stand up pretty well. It also decamps from myshopify. This all seems more valuable to the store owner, but I get why people would want to avoid all those changes and just try to figure out the thing "Apple is making them do."

4 ms·

Pretty much all Shopify shops have their own domains, only a minority drive traffic to their .myshopify.com subdomain

by tekstar 6y ago

Pretty much all Shopify shops have their own domains, only a minority drive traffic to their .myshopify.com subdomain

bredren 6y ago
I was a bit surprised that a shopify biz that could not be bothered to use its own domain would be very concerned about monitoring ad performance. Seems someone would first effect to have a better branded site. As in, a decent TLD. And that if anything, this is a kick in the pants of an ecommerce site to get its own domain(s) to deal with this. Do I have that right?
- simlevesque 6y ago
  Well, I could own google.myshopify.com and be happy with it but have no way to buy the .com
  - Macha 6y ago
    Just suck it up and buy google-calculatorstore.com or whatever - if you're happy with the myshopify domain you clearly don't care _that_ much. Of course, that specific example, since Google is trademarked and well known might get you on the wrong end of Shopify's ToS or a UDRP request either way.
- 43920 6y ago
  There's probably a decent number of sites that get most/all of their traffic from impulse purchases off of Facebook ads, and who have no actual branding. Obviously they should go ahead and just get a domain name, but they likely haven't had any reason to care up until this point either.
- cblconfederate 6y ago
  Maybe shopify domains have better SEO than randomwebsite.com
  - bredren 6y ago
    This is a good point. It looks like google treats subdomains as internal links to the main domain. No idea if they treat myshopify.com this way. FWIW, it looks like a 301 to a new domain should transfer the seo juice. If the site is valuable, a new domain should stand up pretty well. It also decamps from myshopify. This all seems more valuable to the store owner, but I get why people would want to avoid all those changes and just try to figure out the thing "Apple is making them do."