"what I see missing from this particular proposal a no brainer value proposition for the restaurants - I believe this is a requisite for scale" Yes, I think th

"what I see missing from this particular proposal a no brainer value proposition for the restaurants - I believe this is a requisite for scale" Yes, I think this is a critical part of the business model. Once the product has critical mass it's much easier to offer an attractive value proposition to businesses, because you've engaged this large mass of potential customers. Before that, though, it's trickier.