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Most consumers, in their individual experience, probably avoid foolish purchases like; buying a second widget immediately after buying a first widget. But it's
by Pokepokalypse 6y ago
Most consumers, in their individual experience, probably avoid foolish purchases like; buying a second widget immediately after buying a first widget.
But it's probably true that there are a lot of individuals out there who have done this (for whatever reason), and it's the statistical likelihood of people buying a second widget that drives this.
An individual who doesn't do this, can't perceive this "fact" of statistics, which is human behavior in-aggregate form. Individuals only perceive individual behavior.
- _dps 6y agoAlso, the same-product-again recommendation doesn't have to be a great one; it only has to beat the alternative it displaces. So I could find it plausible that taking a swing on you buying another of a product you already bought beats out whatever the 5th-best recommendation happens to be. Given how widely this policy is criticized, Amazon must be very aware of it and they must continue to do it intentionally. I would trust, given the amount of money on the line, that they see evidence that tells them it's a reasonable choice.