When I did the slow carb diet earlier this year, all I wanted my phone to tell me was where I could get some meat, nuts or veggies. Starting with one local nic

When I did the slow carb diet earlier this year, all I wanted my phone to tell me was where I could get some meat, nuts or veggies. Starting with one local niche (like vegan) sounds like a good idea, but I'm not sure if there is one food niche in particular where the users are both unfamiliar with the current restaurant offerings, and also would be passionate enough to build a habit of the app. Being the company who indexes the long-tail of all restaurant niches for consumers might be the better way to service user need. I've worked in this area before, and menu entry is kind of a solved problem through vendor incentive, mechanical turk and outsourcing - but you definitely have to be clever about it. In any case, aspects of this idea are serviced by several businesses - menu services, mobile startups, food delivery, deals, etc. However, what I see missing from this particular proposal a no brainer value proposition for the restaurants - I believe this is a requisite for scale.