I think a big part of the issue is that a person's Gmail is treated as something much more personal than a TV ad or anything else. I think this is the piece tha

I think a big part of the issue is that a person's Gmail is treated as something much more personal than a TV ad or anything else. I think this is the piece that people blasting complaints as "too sensitive" are missing. To have a unremovable "personal" message there as part of the interface feels weird to start with, but it feels even more like a violation if it's offensive (as with this case).