One of the catchy Economist adverts claims "99% of the 1% are subscribers". I get to interact now and then with this demographic and conversations often use a

One of the catchy Economist adverts claims "99% of the 1% are subscribers". I get to interact now and then with this demographic and conversations often use a recent article in The Economist as a starting point. It may be middle class in the country it is published, but it has found elite clientele around the world.