Beyond that they're doing some truly spectacular stuff with their hardware. DLSS is amazing quality-wise and lets you run games at acceptable quality with much

Beyond that they're doing some truly spectacular stuff with their hardware. DLSS is amazing quality-wise and lets you run games at acceptable quality with much weaker hardware than it would take to run at native resolution, and because it's primarily implemented using the dedicated ML hardware, for most games it doesn't eat into valuable rasterization/compute resources. AMD simply does not have the hardware to do this right now and they also don't have the years of research and development that went into modern DLSS (like the generally crappy 1.x versions of DLSS) While true quality fanatics are going to want to run things at native resolution, the average person will be quite happy with DLSS 4k instead of native 4k, and they'll be able to get much higher framerates in that mode than on equivalently priced AMD hardware.