It's actually more of a PR ploy. The reason people love Google so much is because they are constantly contextualizing their service. Google voice just moved fro

It's actually more of a PR ploy. The reason people love Google so much is because they are constantly contextualizing their service. Google voice just moved from being able to make calls to connecting you to your father which creates a much better bond between the users of the service and the service by invoking emotion. The fact that they are getting complaints only highlights how effective it is. Google contextualizes their services to their audience, Android isn't about making phone calls, it's about 'open source'. Why? Because they need a bunch of developers to have an emotional reason to turn down the app store to write Android apps. Now that they have a competitive platform they can drop that rhetoric and focus on contexualizing Android to everyone who isn't a developer. In human beings emotionality will trump rationality about 99% of the time, the remainder will be labeled heartless and ignored. For an in depth discussion about PR/Sales/Marketing. http://www.ribbonfarm.com/2010/10/20/coloring-the-whole-egg-fixing-integrated-marketing/ http://www.ribbonfarm.com/2010/10/20/coloring-the-whole-egg-...