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I'd throw Snap in the mix as well. Spectacles were not really a failure because it was never meant to be a mass market success. I think they're iterating in pub
by karthikvellanki 5y ago
I'd throw Snap in the mix as well. Spectacles were not really a failure because it was never meant to be a mass market success. I think they're iterating in public. It's much better to do that, than stay secretive for years together and then launch an underwhelming product like Magic Leap.
Snap has the AR capabilities and is the closest to getting people to wear hardware on their head in a casual setting.
- germinalphrase 5y agoCapturing images/video is the least interesting component of AR though. Until the spectacles begin to, you know, augment the world of the user through the introduction visual/auditory content - they will always be niche. “ Snap has the AR capabilities and is the closest to getting people to wear hardware on their head in a casual setting”. I would also contest that Apple and others are already doing this through auditory augmentations via Airpods and similar earbuds/headphones.