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Are they, though? The only difference my parents (for example) would recognize between their ISP router and Ubiquiti would (might) be that the WiFi is "a bit be

Are they, though? The only difference my parents (for example) would recognize between their ISP router and Ubiquiti would (might) be that the WiFi is "a bit better". And talking about security is a bit moot, given the topic of this thread. Don't get me wrong, I see why you would spend money on Ubiquiti gear; in fact, I run a similar setup. But for your average non-technical user, it's going to be a harder sell. It's the same reason you (probably) don't run a several thousand euro enterprise WiFi at home.

theshrike79 6y ago
If you've got under a half dozen devices in your network, just go with the ISP provided one. When you start approaching dozens of devices, the ISP ones tend to choke. And yes, Ubiquiti most definitely isn't for non-technicals (Except for the AmpliFi stuff). It's more prosumer grade stuff. More features than the "gaming wifi" crap but still easier to configure than official Cisco stuff.