Content is always king. Both engineering and design makes no sense without content (in most cases).Design and engineering are ways to work with content. Design

Content is always king. Both engineering and design makes no sense without content (in most cases).Design and engineering are ways to work with content. Design is how the cup looks, and more importantly feels in your hand. Engineering is making sure the cup don't fall apart, keeps the cofee in the cup and don't leak. The coffe is the content.