Some of the other comments above have touched on this, but I think there is also a bit of latent anti-Intel sentiment in many people's minds. Intel extracted a

Some of the other comments above have touched on this, but I think there is also a bit of latent anti-Intel sentiment in many people's minds. Intel extracted a non-trivial price premium out of consumers for many, many years (both for chips and by forcing people to upgrade motherboards by changing CPU sockets) while AMD could only catch up to them for brief periods of time. People paid that price premium for one reason or another, but it doesn't mean they were thrilled about it. Many people, I'd say especially enthusiasts, were quite happy when AMD was able to compete on a performance/$ basis and then outright beat Intel. Of course, now the tables have turned and AMD is able to extract that price premium while Intel cut prices. Who knows how long this will last, but Intel is still the 800 lb gorilla in terms of capacity, engineering talent, and revenue. I don't think we've heard the last from them.