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> However, the article is a bit misleading, mainly for two reasons: “bootstrapped”, and “without spending a dime on marketing”. > They “bootstrapped” by financ
by IncRnd 6y ago
> However, the article is a bit misleading, mainly for two reasons: “bootstrapped”, and “without spending a dime on marketing”.
> They “bootstrapped” by financing the company with another profitable company. That technically means they were their own investors, but they weren’t limited only to the revenue that their email company was generating.
That is the definition of bootstrapping with no need for quotes. They pulled themselves up by their own bootstraps, starting with existing resources and created something more complex and effective.
- filoleg 6y agoExactly. If Jeff Bezos starts a new company tomorrow and funds it using only his own wealth with no outside investments, it counts as bootstrapped. Of course it would be less impressive if someone of Jeff's caliber bootstraps a company, as opposed to a much less wealthy individual. But it would still be bootstrapping in both cases.