I always took it as name recognition/playing the long game. I'm not currently looking to buy a car. When I do there will be 10ish years of product placement in

I always took it as name recognition/playing the long game. I'm not currently looking to buy a car. When I do there will be 10ish years of product placement in movies, banners, radio and TV commercials, magazine ads, youtube ads, good press, and bad press that I've been 'ignoring' that will undoubtedly play somehow into the purchasing decision.