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Which begs the bigger question, why hasn't any single ad network dominated the mobile space, like Adsense did for non-mobile space?
by salman89 15y ago
Which begs the bigger question, why hasn't any single ad network dominated the mobile space, like Adsense did for non-mobile space?
- nupark2 15y agoAds on mobile is going to be a marginal business compared to the web. Screen real estate is at an absolute premium, alternative revenue models exist (such as charging your users directly), and there's a high barrier to any call to action (such as signing up to your service on a mobile keyboard). I doubt that any ad network will gain the traction to dominate the space.