Exactly. > zero-cost intervention When people hear the word "free," their bullshit detector gets activated. But if you call it a "zero-cost intervention" you

Exactly. > zero-cost intervention When people hear the word "free," their bullshit detector gets activated. But if you call it a "zero-cost intervention" you can let your claim go unquestioned. Not to say this was done pervasively, or intentionally.