7 ms·

I always wondered what it is that makes some products enjoy customers with very high brand loyalty and others not so much. Microsoft sits at the opposite side

I always wondered what it is that makes some products enjoy customers with very high brand loyalty and others not so much. Microsoft sits at the opposite side of the spectrum with most of it's clients being highly critical of it, and passionately angry at nonsense, except in the case of XBox, other gaming consoles also seem to enjoy very high brand loyalty; I also see it with GNOME.

throwawayfood 6y ago
Marketing/psychology tricks. Apple has convinced people that wearing their products give them "uniqueness". Tesla has something similar, but with "change the world". You will hear other excuses that are more tangible, but those are the brain listing features that have little to do with why someone bought it. Apples poor record on privacy, security, performance, and ease of use should all be stark reminders that marketing sells products.
- Blikkentrekker 6y ago
  I was first thinking about the I'm a p.c..-advertisement campaign, but GNOME has never done such a thing, as far as I know, and enjoys similar levels of loyalty, and they are often compared as well in terms of visual design choices.
  - throwawayfood 6y ago
    It's quite similar, you are a tinkerer, you are a nerd.
  - Maken 6y ago
    Hating on GNOME has been cool for a long time.
    - Blikkentrekker 6y ago
      So has hating on Apple, Microsoft, and XBox, but two out of those three enjoy extensive brand loyalty, and one does not. It's not typically the brand loyalists that do the hating.
- NoOneNew 6y ago
  The only thing surprising about this whole ordeal is the "surprise". Its Apple. Its 2021. Who the fuck still thinks Apple is pro-consumer? The same person is probably surprised that smoking isnt as healthy as 1940s ads used to say. This also goes beyond that 3rd party repair dude out of New York on youtube. Apple making it a complete pain in the ass due to their highly gated ecosystem is... well... Apple. You buy into it knowing what your getting at this point. Or you can never claim with any honesty that you do any form of due diligence before buying a computer. At this point, it's being surprised that water is wet.
  - EricE 6y ago
    Apple supporting users upgrading their hardware with freely available tools is anti-consumer? A bit over the top, no? We are speaking English and anti is the opposite of pro still, right?
dTal 6y ago
Honestly, I think it's a dedication to competence and good engineering. Say what you like about Apple, but they try damn hard to make everything "just works" (often at the expense of interoperability and maintainability). People complain about all sorts of flaws, but the outrage comes from an underlying expectation that Apple products should be flawless. Apple users yell bloody murder when their phone loses signal when held a certain way; Windows users lose their work to a spontaneous reboot, and sigh and move on with their day. When you can convince people that all they have to do is buy in to your system and everything will be fine, that gets you religious levels of dedication. And of course the people who buy in are deeply invested in their not-easily-reversed decision, so they market you for free!
- oblio 6y ago
  > Windows users lose their work to a spontaneous reboot, and sigh and move on with their day. I keep hearing about this, but except for BSODs (which are super rare these days), but I haven't ever had this happen to me. My guess is that the people complaining about this stuff are the ones abusing their systems, and not telling you that part (the kind that would postpone updates for <<years>> and then wonder why Sasser or whatever were a thing).
  - xxs 6y ago
    >BSODs yup, save for overclocking (or undervolting, which is essentially the same) I have not seen BSODs for a decade plus. I have seen laptops overheat due to clogged/uncleaned air vents, but that's a hardware issue. flip note: what's wrong w/ the parent's post to deserve the downvotes.
    - dTal 6y ago
      >flip note: what's wrong w/ the parent's post to deserve the downvotes. Probably people are rattled at being told that the well-documented phenomenon of spontaneous Windows reboots are somehow their own fault for "abusing their systems".
  - dTal 6y ago

throwawayfood 6y ago

Marketing/psychology tricks. Apple has convinced people that wearing their products give them "uniqueness". Tesla has something similar, but with "change the world". You will hear other excuses that are more tangible, but those are the brain listing features that have little to do with why someone bought it. Apples poor record on privacy, security, performance, and ease of use should all be stark reminders that marketing sells products.

Blikkentrekker 6y ago
I was first thinking about the I'm a p.c..-advertisement campaign, but GNOME has never done such a thing, as far as I know, and enjoys similar levels of loyalty, and they are often compared as well in terms of visual design choices.
- throwawayfood 6y ago
  It's quite similar, you are a tinkerer, you are a nerd.
- Maken 6y ago
  Hating on GNOME has been cool for a long time.
  - Blikkentrekker 6y ago
    So has hating on Apple, Microsoft, and XBox, but two out of those three enjoy extensive brand loyalty, and one does not. It's not typically the brand loyalists that do the hating.
NoOneNew 6y ago
The only thing surprising about this whole ordeal is the "surprise". Its Apple. Its 2021. Who the fuck still thinks Apple is pro-consumer? The same person is probably surprised that smoking isnt as healthy as 1940s ads used to say. This also goes beyond that 3rd party repair dude out of New York on youtube. Apple making it a complete pain in the ass due to their highly gated ecosystem is... well... Apple. You buy into it knowing what your getting at this point. Or you can never claim with any honesty that you do any form of due diligence before buying a computer. At this point, it's being surprised that water is wet.
- EricE 6y ago
  Apple supporting users upgrading their hardware with freely available tools is anti-consumer? A bit over the top, no? We are speaking English and anti is the opposite of pro still, right?

dTal 6y ago

Honestly, I think it's a dedication to competence and good engineering. Say what you like about Apple, but they try damn hard to make everything "just works" (often at the expense of interoperability and maintainability). People complain about all sorts of flaws, but the outrage comes from an underlying expectation that Apple products should be flawless. Apple users yell bloody murder when their phone loses signal when held a certain way; Windows users lose their work to a spontaneous reboot, and sigh and move on with their day. When you can convince people that all they have to do is buy in to your system and everything will be fine, that gets you religious levels of dedication. And of course the people who buy in are deeply invested in their not-easily-reversed decision, so they market you for free!

oblio 6y ago
> Windows users lose their work to a spontaneous reboot, and sigh and move on with their day. I keep hearing about this, but except for BSODs (which are super rare these days), but I haven't ever had this happen to me. My guess is that the people complaining about this stuff are the ones abusing their systems, and not telling you that part (the kind that would postpone updates for <<years>> and then wonder why Sasser or whatever were a thing).
- xxs 6y ago
  >BSODs yup, save for overclocking (or undervolting, which is essentially the same) I have not seen BSODs for a decade plus. I have seen laptops overheat due to clogged/uncleaned air vents, but that's a hardware issue. flip note: what's wrong w/ the parent's post to deserve the downvotes.
  - dTal 6y ago
    >flip note: what's wrong w/ the parent's post to deserve the downvotes. Probably people are rattled at being told that the well-documented phenomenon of spontaneous Windows reboots are somehow their own fault for "abusing their systems".
- dTal 6y ago