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The article hints at the choice of canola oil (popular in Scandinavia) but kind of underscores just how obvious of a choice it was for Oatly. I used to live in
by SOLAR_FIELDS 6y ago
The article hints at the choice of canola oil (popular in Scandinavia) but kind of underscores just how obvious of a choice it was for Oatly. I used to live in Skåne very near to the Oatly factory in Landskrona - there are enormous fields of rapeseed all throughout the area. I imagine that no other oil is nearly as cheap for them as canola.
Tangentially, rapeseed is quite beautiful when it grows. During its growth season it produces beautiful rolling yellow hills in Skåne.