You should keep it in mind when other company's make PR statements, yes. I would like to think that a "good" company should also consider other factors like wh

You should keep it in mind when other company's make PR statements, yes. I would like to think that a "good" company should also consider other factors like when they make a PR statement (things like: "is this statement a lie"?). I'd certainly have a hard time arguing that a company should lie in a PR statement, even if it appears that such a lie would be in their interests.