Sure it would be great if the whole piece could be exciting, but sometimes a bit of background knowledge is necessary to understand the remaining content. A gr

Sure it would be great if the whole piece could be exciting, but sometimes a bit of background knowledge is necessary to understand the remaining content. A great writer could no doubt make it exciting on its own, but most of these articles are written by run of the mill journalists and copywriters on a very limited time budget. I know I've continued reading because of these callouts so it definitely does work on some people.