Meyer didn't start it, but she did put distinctly more marketing and hype into her role than predecessors which shone a brighter spotlight on the already ensuin

Meyer didn't start it, but she did put distinctly more marketing and hype into her role than predecessors which shone a brighter spotlight on the already ensuing downfall. I'd be more inclined to pinpoint the start of it to sometime around Jerry Yang's departure and the revolving door of CEOs between him and Mayer when their tenure was more akin to flailing than building leadership.