I never realized it, but Red Bull spends money similarly to Google's early days. They have their "cash cow" revenue stream and a bunch of seemingly unrelated ex

I never realized it, but Red Bull spends money similarly to Google's early days. They have their "cash cow" revenue stream and a bunch of seemingly unrelated explorations that may burn capital or prove to diversify the portfolio. By keeping the logo so prevalent, it mitigates customers from developing brand judgments. I'm not going to judge a coworker for drinking a Red Bull because the brand is equally associated with European soccer, quirky commercials, flugtag, and celebrity. In the same way, Google became associated with Google Earth, Google Glass, lush office campuses, and "don't be evil" (remember those days?).