More often than not I pay for software my business uses as a subscription. You could go for a "freemium" model where advanced features are payed-for, especiall

More often than not I pay for software my business uses as a subscription. You could go for a "freemium" model where advanced features are payed-for, especially collaborative/multi-user ones, which will increase your userbase (individuals), that then recommend it to their company. Collaboration/backup/remote-state features are also easier to justify as payed feature because you will need to store and serve content from a central location.