> The price per can is remarkably consistent even in widely varying geographic areas. Indeed. It amazed me that Red Bull costs the same in Europe and Madagasca

> The price per can is remarkably consistent even in widely varying geographic areas. Indeed. It amazed me that Red Bull costs the same in Europe and Madagascar, in spite of the distance to transport it from Europe to the latter. I suppose that the cost of producing a can is tiny, and so Red Bull makes a huge profit in Europe, while in the developing world it is content to make lesser profits as it plays a long game. I saw a similar situation with a Peru-made milkshake-in-a-can that is the same price in Peru and in West Africa.