They're offering a feature that people will like but nothing prevents me from going elsewhere. I don't see how this increases my dependence on them. Relying on

They're offering a feature that people will like but nothing prevents me from going elsewhere. I don't see how this increases my dependence on them. Relying on them to control all of my email access, storage, etc? Yes, that makes me dependent on them. Pages loading faster? Meh. And besides, this is a Chrome browser feature. Google would extend Bing the same curtosey, and even if not, Bing could make an extension or do the same with IE9, etc, etc.