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The marketing side is pretty impressive, but it seems like the logistics side might be even more impressive. I'm not sure how they manage this, but it's the onl
by ufmace 6y ago
The marketing side is pretty impressive, but it seems like the logistics side might be even more impressive. I'm not sure how they manage this, but it's the only consumer product that seems to be virtually impossible to purchase in bulk at a reduced price, at least in any quantity below a full pallet. The price per can is remarkably consistent even in widely varying geographic areas.
- 0b01 6y agoLittle do people know Red Bull is originally a Thai energy drink: https://en.wikipedia.org/wiki/Krating_Daeng https://en.wikipedia.org/wiki/Krating_Daeng Tastewise I also enjoy Jamaican Baba Roots: https://en.wikipedia.org/wiki/Baba_Roots https://en.wikipedia.org/wiki/Baba_Roots
- Mediterraneo10 6y ago> The price per can is remarkably consistent even in widely varying geographic areas. Indeed. It amazed me that Red Bull costs the same in Europe and Madagascar, in spite of the distance to transport it from Europe to the latter. I suppose that the cost of producing a can is tiny, and so Red Bull makes a huge profit in Europe, while in the developing world it is content to make lesser profits as it plays a long game. I saw a similar situation with a Peru-made milkshake-in-a-can that is the same price in Peru and in West Africa.
- dublinben 6y agoDisclaimer, I don't speak German, but according to this weeks flyer from the Spar grocery store in their native Austria, you can apparently buy a 6-pack of Red Bull for 0.89 EUR each. That's roughly $1.05, so significantly cheaper than the $1.40/can it goes for at Walmart in the US.[1] [0] https://www.spar.at/aktionen/salzburg/spar/flugblatt-kw-13?p=7 https://www.spar.at/aktionen/salzburg/spar/flugblatt-kw-13?p... [1] https://www.walmart.com/ip/12-Cans-Red-Bull-Energy-Drink-8-4-fl-oz/10316267 https://www.walmart.com/ip/12-Cans-Red-Bull-Energy-Drink-8-4...