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> quite an effort This feels like a misrepresentation of the kind of effort required. For a company of Uber's scale such an effort barely registers. And they c
by buran77 6y ago
> quite an effort
This feels like a misrepresentation of the kind of effort required. For a company of Uber's scale such an effort barely registers. And they could go live with the change in selected markets in the interest of minimizing it even further. But at the end of the day this isn't a matter of effort but of reward, and Uber probably sees none.
- jedberg 6y ago> For a company of Uber's scale such an effort barely registers. You have that backwards. For a company of Uber's scale, this is a major initiative. For a small company they can just code it up and put it in the app.
- seoaeu 6y agoBy your definition, large companies are undergoing major initiatives constantly.
- jedberg 6y agoIt depends how they company is set up, but what I propose would require buy in from the finance group since it would change the revenue model, the UX group, the localization group, and probably legal for regulatory compliance.
- buran77 6y agoYou can trust me on this one, as I've seen this process in the past in this kind of company and from the right vantage point: it stopped at "is it bringing us more revenue within the strategy we outlined for the next X years?". Uber has all the resources needed to implement this, they don't need to outsource, they don't need to commission studies, they have all they need upfront because it's the same skills and resources that make them money now. If they saw an opportunity they wouldn't have left money on the table.
- jedberg 6y agoOh I'm sure it would cost them more money in the short term. It would probably improve customer satisfaction though. Or driver satisfaction. Both of which would have longer term effects on revenue. So it's a question of whether or not they optimize for those things.