Red Bull does not invest in sponsorships, they invest in creating 'history'. This is an example of Red Bull creating history. They do this also by buying sport

Red Bull does not invest in sponsorships, they invest in creating 'history'. This is an example of Red Bull creating history. They do this also by buying sports teams. You can blow 200M on side line advertising throughout several soccer seasons, or you can buy an entire soccer team. When that team wins, you build history. Its brilliant marketing.