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The work well in dryer sections like historical background or technical explanations to indicate "Hey! More Exciting Stuff Below".
by jdsully 6y ago
The work well in dryer sections like historical background or technical explanations to indicate "Hey! More Exciting Stuff Below".
- rgovostes 6y agoTechnical sections seem like precisely the place where concentration is important and the reader doesn’t want to be distracted. If you feel the reader doesn’t want to read technical content, omit it. Make it collapsible or give a link to jump over it. Or just put it on a different page. The web permits things that print does not. It’s weird to be apologizing for your content and your choice of document structure by scrambling it up with pull quotes because “it gets better, I swear.”
- jdsully 6y agoSure it would be great if the whole piece could be exciting, but sometimes a bit of background knowledge is necessary to understand the remaining content. A great writer could no doubt make it exciting on its own, but most of these articles are written by run of the mill journalists and copywriters on a very limited time budget. I know I've continued reading because of these callouts so it definitely does work on some people.