3 ms·

> Which is also why McDonalds did its Monopoly game in '87. Are you saying McDonald's needed to wait for the trademark to expire? Or that they had to wait for

> Which is also why McDonalds did its Monopoly game in '87. Are you saying McDonald's needed to wait for the trademark to expire? Or that they had to wait for a new trademark to be established? Wasn't the promotion collaborative? Looking at McDonald's Monopoly commercials from 87 [1] and 88 [2], there's a Parker Brothers TM in both years. [1] https://youtu.be/F737BVBKMCE?t=4 https://youtu.be/F737BVBKMCE?t=4 [2] https://youtu.be/KmV5O06McZk?t=14 https://youtu.be/KmV5O06McZk?t=14

shagie 6y ago
The Parker Brother's trademark they had to license... probably to get specific imagery. However, the suffix "-opoly" as it refers to games was lost. McD's probably waited until the trademark on Monopoly was sufficiently weakened for them to go out, license the other parts of it (as it was Parker Brothers(TM). https://tmsearch.uspto.gov/bin/showfield?f=toc&state=4803%3Aqpmmx2.1.1&p_search=searchstr&BackReference=&p_L=100&p_plural=yes&p_s_PARA1=Monopoly&p_tagrepl%7E%3A=PARA1%24FM&expr=PARA1+and+PARA2&p_s_PARA2=Parker+Brothers&p_tagrepl%7E%3A=PARA2%24ALL&a_default=search&f=toc&state=4803%3Aqpmmx2.1.1&a_search=Submit+Query https://tmsearch.uspto.gov/bin/showfield?f=toc&state=4803%3A... In particular - https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4803:qpmmx2.4.2 https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4803:qp... is likely the one that they're referring to which covers the trademark on the board and game pieces - which is different than the game name. Also note that many of those (now dead) trademarks were all filed in '85 - '87... after they lost the trademark in '83.